In order to run a profitable SEO campaign, you need to do extensive keyword research to find out what keywords are best to use while optimizing your website. Certain keywords receive more searches on search engines and you want to optimize your website to target those phrases. Your keyword research campaign should always come before on-page and off-page optimization.
There are many different aspects to search engine optimization. By working with your dedicated SEO account manager, you can work out a schedule for keyword research, on-page SEO and off-page SEO. Additionally, you can also work out what type of SEO tracking you want for your link building campaign.
On-page SEO or search engine optimization is the aspects of your website that appeal to search engines. There are many different factors of on-page search engine optimization that you need to take into consideration when you are designing and writing the content for your website. First and foremost is the URL structure of your website and pages. Your URL structure should be keyword oriented and the pages of your website should have a URL that includes the keywords that are relevant to that page. Next up, the titles for pages on your website need to be keyword oriented and you should write out a unique description to be used as the meta-description for each page. You should also fill in the meta-keywords with related keywords to that page.
Off-page search engine optimization revolves around the number of backlinks that your website has on external pages. You can hire a link building company or do this yourself by creating links on high quality and relevant websites and this can be time consuming this is where we come in. There are various methods for obtaining links, some of them are publishing articles on article directories, wiki sites, press releases, social bookmarks, directories, forum profile links, blog comments and much more.
You will receive a monthly tracking report from us. Tracking report allow you to see how quickly your keywords are rising in the search engines and how well your SEO campaign is doing. Tracking is a critical aspect of your search engine optimization. As an SEO company, you will be provided with keyword tracking free of charge. This will include a detailed analysis on the improvements in regards to search engine rankings with your keywords. As your plan continues on a month-to-month basis you will notice that your keywords continually progress in the search engines.
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